Middle East

The new agency covers the Middle East with an agency in Dubaï and an other in Dammam. Due to the high demand of the « French Touch » beyond the borders of Europe, the management of NOVELTY France decided to sign an agreement with a company already established to which we provide our expertise, our logistics, our equipment and our know-how. With more than 16 years experience in the Middle East event industry, Novelty Middle East’s meticulous and mindful technicians has proven their competences and brought us to acquire a state of the art equipment so we can always provide you the quality and result expected and deserved.

Novelty Middle East which is established in the Emirates and Saudi Arabia was founded by its managing director Serge Huber. Along a background of 30 years in the Event Technical field, including 16 spent in the Gulf region, Serge Huber has outstandingly managed reputable and consequent events such as the Burj Khalifa opening ceremony, the Kuwait 50th anniversary, the Abu Dhabi Art Fair, the Dubai World Cup and many more.

Like all the others, this agency relies on the performance of the Parisian platform. Novelty’s Paris platform has 34,000 m² of warehouse space, 190 permanent employees and approximatively 6,000 events per year.